Content steaming platform Netflix is experimenting a weekly mobile-only plan for Rs 65 — the lowest ever cost it has offered its services in, exclusively in India.
The mobile-only plan allows users to watch content on just one smartphone or tablet screen at a time, according to media reports last week.
The new plans appearing on Netflix India’s website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).
However, the mobile-only plan does not support shows in HD or 4K quality.
Despite bringing what seems to be the most affordable plans, Netflix still remains the most expensive over-the-top (OTT) content streaming platform in India.
Other OTT players like Amazon Prime Video and Hotstar Premium charge Rs 199 each per month with added benefits.
Being the world second-largest smartphone market has cheapest data rates, India has become a major focus point for international content and music streaming platforms.
Recently, Apple Music slashed down its previous Rs 120 per month pack rate to Rs 99.
A Netflix spokesperson said, “We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests.”
Netflix further said that the mobile-only plan is only a test. It is not the rollout of a new plan. The currently applicable
Netflix plans are:
1. Basic (Rs. 500) – SD (standard definition) and you can stream simultaneously on 1 device
2. Standard (Rs 650) HD (high definition) and you can stream simultaneously on 2 devices;
3. Premium (Rs 800) Ultra HD (high definition) and you can stream simultaneously on four devices.